Cut through to the right people. your kind.

OF A KIND are brand and campaign experts who turn complex briefs into bold, intelligent communications.

We get to the heart of your brand, your challenges and your audience, uncovering what really matters, then distilling the technical detail into captivating creative. High impact ideas that cut through to the right people. Your kind.

About

Our Work

Glow-worm

Heat pumps with more WTF
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Legrand

Revealing the bigger picture behind a global leader.
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Vaillant aroTHERM

Vaillant aroTHERM Launch
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NFU Mutual

Promoting a truly responsible business.
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Four Principles

Equipping a lean management consultancy with a bold, modern identity.
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FRV

Delivering a landmark inauguration event for Europe’s largest Battery Energy Storage System.
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Vaillant

Vaillant for Life brand strategy and campaign.
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Vaillant

Relaunching an industry-defining boiler.
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Where complex stories become
captivating creative.

Compelling brands and campaigns, delivered by experienced creative communicators.

Turning the technical to your
advantage.

We transform complex briefs into elegant, impactful creative.

Work With Us

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What's New?

Glow-worm GeniaAir Launch
25.08.2026

Glow-worm GeniaAir Launch

OF A KIND launches Glow-worm's WTF heat pump at NEC InstallerSHOW 2026

Vaillant aroTHERM Launch
20.08.2026

Vaillant aroTHERM Launch

OF A KIND launches a new era for heat pump technology.

Why “expertise” isn’t a strategy
17.06.2026

Why “expertise” isn’t a strategy

Routeco had the expertise, but not the clarity to stand out. In a market full of similar claims, we uncovered what truly differentiates them and built Routeco Know How, a platform that reframes their value through practical knowledge and measurable impact.